In the long run, content marketing is far more beneficial and profitable than interruption marketing. With this, it is easy to see that content creation needs to be the main pillar of your marketing.
However, you need to study your market, define and practice some strategies and elements for your business marketing to work correctly.
1. Know Your Audience
You need to focus on the right audience for your business marketing to give positive results.
Knowing your audience is key to making your job simpler. This is because by understanding better the pains and anxieties of your audience, you will serve them in a much more efficient way.
Start by defining who you are going to talk to. This makes it easy to identify and define the best way to communicate and be understood.
If you’re doing something wrong, don’t be afraid to start over or change something in your strategy along the way.
2. Segment Your Audience
Segmenting your audience will make your business marketing strategy have great results.
If you already have an audience, you need to segment it. That is, you need to search to identify common characteristics between them. Here are some of the typical audience segments that are used:
This data shows where your audience lives. You can divide it by neighborhood, city, state, or country, for example.
Data from demographic segmentation show unique characteristics of your audience, such as gender, social class, family size, age, religion, profession, nationality, level of education, among others.
Psychographic data segment your audience according to personality, values, and lifestyle.
Behavioral data shows how your audience relates to your content or your product.
With them, you can find out if your audience knows about the subject you write, your sources of information, and your attitude towards it.
In addition, they show how your audience uses and responds to a service or product in your niche.
3. Have Your Objectives and Targets Pre-Established
First of all, you need to define what success is for you.
After that, you need to define all your goals and objectives; ideally, this would be done from a short term, medium-term and long term perspective. This will make it very easy to understand how your business is doing and what can be improved from time to time.
Sometimes we think that defined strategies and goals are the best. However, it is much better to improve them in time.
It is essential to always know what is happening in your market to not be left behind. You may end up finding an untapped opportunity.
Once you know your potential buyers, learn what motivates each audience and how they move through the sales funnel, you need to define what action you want or need them to take when consuming each type of content.
All of your goals need to be aligned with each stage of the buying journey. One goal you can set for your leads is to visit your website, for example. During this phase, they are still gathering information about you and your competitors.
Goals for the middle of the funnel might be to get your leads to register for a survey or download some free product, such as an ebook.
4. Competitive Market Analysis
Conducting a competitive market analysis is essential for the survival and growth of any company. Not knowing current market movements can end up harming your business marketing strategy.
Benefits of market analysis
There are two main benefits of conducting a market analysis.
The first one is the increase of your knowledge regarding your niche of expertise. Thus, you can gather information about your competitors, your consumers, trends, and news in your market, among others.
The second advantage is the improvement of your basis for making future decisions. By knowing your market better, your company becomes even more competitive.
How to perform a market analysis
Start by researching your competitors, knowing their strategies, products, and customers, for example. This gives you a perspective to see if you can make adjustments to your business to be more competitive.
Next, conduct a trend survey, identifying business opportunities and getting ahead of your competitors.
With all that research and complex data in hand, your decisions will no longer be based on guesswork or intuition. You will decide your company’s future based on facts, data, studies, and information that will present the greatest chance of success.
5. Paid Traffic
Some people feel that betting on paid traffic is not a solution; others think this is the only way to succeed. Both are right in a way – This is not the only solution, but it is part of a strong business marketing strategy.
In order not to waste money on paid traffic in your business marketing strategy, you need to:
- Be very objective and transparent, in all the content you produce about your company, products and services;
- Put content marketing as the main part of your strategy;
- Doing everything right, including small goals;
- Choose conversion CTAs ;
- Produce relevant content for your audience;
- Optimize your pages for SEO ;
- Focus on the right audience.
- If your focus is on producing content that has the keywords that your audience usually looks for on the internet, to send it to a capture page, your ad will already have been worth it.
6. Organic Traffic
Organic traffic is a great strategy to be applied to your business marketing. Google makes it possible for other companies to rank high for free in their search results.