A flawless look is useless if your web address doesn’t provide an easy and enchanting experience. Understand why you need to create a user-friendly website to gain customers.
It’s not just about turning your links into unmissable clicks, using good URL practices. The Digital Age shows that making a website user-friendly goes beyond that, involving user experience (UX).
How to create a user-friendly website and provide a good user experience
Of course, most people still click on the first results of their Google searches. Therefore, making your URL more attractive and attractive is homework when developing your website.
The basis for a friendly URL is to make it short and simple to be understood by both users and search engines (Google, Bing, Yahoo). It is recommended that they be objective, pleasant to read and easy to type. These characteristics positively influence your page’s SEO.
These factors also contribute to efforts to create the best user experience on your site, including clarity in the messages transmitted, whether visually or written, with no technical errors along the way.
To exemplify what we are talking about, imagine your website as a dynamic solution focused on responding to the wishes of those who arrived there.
But for that, this person will have multiple paths, namely, product page, event registration, blog post, services. So, everything will have to match the message of the solution initially offered and its purpose, showing the user that staying there is worth it.
When we talk about UX for a user-friendly website, you may be thinking up wild ideas to make your page enjoyable. But believe me, simplicity makes all the difference here.
Getting to this “simplicity” may not be that simple and requires study and a lot of observation.
It means uncomplicating that solution in the right measure to solve the user’s desires entirely, pleasing not only visually but as a whole. Here is the concept of experience in practice.
The easier it is for people to find what they are looking for there, the better. This includes naming the main menu that considers words your users are familiar with and look for to describe each category.
You will not assume these words. It will rely on data, performing searches for the most searched terms in your segment. Even the UX Research professional is specialized in this type of mission.
Is your website user-friendly?
In UX Design, the F format technique monitors people’s eyes around the page to find out where they focus more attention on the fly. With this information, heat maps are generated, indicating the points where each person tends to look more.
This technique, discovered in 2016, observed that a large part of the population tends to read in F format on the web: two horizontal lines and one vertical. The dominant reading pattern is composed of 3 components:
➜ First, the user reads in a horizontal motion, usually in the upper content part;
➜ Then go down a little and read the second horizontal movement;
➜ It then scans the left content in a vertical motion.
But, this is not a permanent rule; consumer behavior evolves and changes. However, knowing this information helps in ranking the contents of a website.
Also talking about research, it was identified how users read and browse apps and news sites on mobile devices, generating the following result:
➜ Sweepers – 58% of users scanned the content;
➜ Browsers – 38% read only the titles;
➜ Readers – only 5% read the content.
How to improve your website
If a person is willing to fill out the form on your website, the chances are high that they are already determined to accept what you have to offer. But, making this experience easy and quick can be the final shot for this conversion to happen.
Other points to consider when browsing are tool errors and updates. Who has never come across the infamous 404 error? Also, make sure that each internal page of your site has fluid access without any locks.
Build your website with a logical link structure. Each page must be accessed from at least one static text link. And, last but not least, pay attention to the security that your platform sends to your visitors, especially if it is an e-commerce site.
Have an excellent antivirus and comply with the new General Data Protection Act (GDPA) rules. Protection is part of a good experience.