WordPress tops the list of the three most frequently used website building packages globally, followed by Joomla and Drupal; all are free to download and use, all come with numerous add-ons for special functionality, and all can be customized to suit the needs of individual users.
WordPress sites are popular because of their simplicity and flexibility.
WordPress is one of the easiest and most robust ways to share your business on the web, there are simpler platforms, but most don’t offer WordPress functionality. A few more platforms are equally robust, but for beginners, they are difficult to use. WordPress has become so much more than a blogging platform; it’s also a full-featured content management system with many themes and plugins that can be added to your site with just a few clicks.
WordPress is free
WordPress itself is 100% free, with no fees attached, no strings attached. You can download the software from WordPress.org (note the .org), and it won’t cost a thing.
The one downside is that you need to host WordPress somewhere, but WordPress hosting is commonplace nowadays. To do this, there are two options: 1) Self-hosted, where you take care of the hosting costs and maintenance/security responsibilities, and 2) Managed hosting, where you pay someone else to take care of the hosting and much of the maintenance and security for you.
A WordPress site can be installed and up and running in a matter of minutes even without technical expertise: all a user needs is a domain name and a web hosting account, and from there, an intuitive and easy to manage Admin Dashboard has all the features needed to customize a site’s heading and layout and to create pages and posts quickly.
The power of plugins
Plugins enable you to do just about anything on your website. As of this writing, there are 58,570 plugins on WordPress.org, and they can make your WordPress site do anything: sell products and services, create an online community, accept payments, display tweets from different Twitter feeds, or even display the standings of different sports leagues around the world.
Searchability is key to ranking high on Google and other search engines. WordPress sites tend to rank high for their keywords largely because they are constantly updated and because WordPress includes a variety of tools and plugins for optimizing content for SEO (Search Engine Optimization).
While there are many ways to build a website – using the WordPress Content Management system can greatly simplify and accelerate the process.