The best way to be found on the internet is by using highly targeted search terms. Let’s use our example of a dentist in Lincoln, Nebraska, as an illustration: A google search for “dentist” pulls up over 1 billion results and will not bring you much closer to who your ideal client is. A better idea would be searching with more specific keywords like “Nebraska dentists.” Searching this term gives us only 64 thousand unique hits, less than half of that for Google returning relevant information about them!
This article can help you determine what long-tail keyword phrases are most important for your business or blog post topic before diving into any writing process.
The future of SEO is in long-tail keywords. In 2021, Google’s focus on user experience and intent will be combined with the rise of conversational search and voice applications to make these strategies more crucial than ever before.
What Are Long-Tail Keywords?
Long-tail keywords are the solution for those in search of a highly targeted phrase. These phrases typically have low competition and high conversion rates while providing enough traffic to make them worthwhile investments.
Keyword research is a critical component of any SEO initiative, but you might be looking at the wrong end of the search demand curve. We call these keywords “long-tail” because if you were to plot your keywords by their monthly search volumes, they would be on this less competitive and more obscure tail section.
Although long-tail keywords technically don’t have a set length, they generally contain three words or more. This is due to the specificity of these search terms; for example, many brand names are one word and can be considered.
Long-tail keywords may seem like a no-brainer, but they’re not. Often overlooked because of their low search volume, long-tail keywords are specific to your business and niche, which means you’ll have less competition for the terms when it comes time to rank in Google’s SERPs.
With search intent, you will identify queries that indicate the buyer’s intent and a need for additional information.
How to Find the Perfect Long-Tail Keyword for Your Project
What do you think about when someone mentions a long-tail keyword? It sounds like something that would be inching its way up your pant legs, but don’t worry. Here’s how to find one and use it today!
- Look at Google’s autocomplete suggestions
- Review Google’s related search suggestions
- Review Bing Search Suggestions
Breaking down our list of possible keyword phrases and merging them into categories based on what type(s) they relate to is an excellent way to begin refining your list.
Optimizing for long-tail keywords is a strategic marketing advantage. You can use this information to create content that will work well with your target audience and drive more traffic to your site in the process.
Keyword research has become an essential tool, but many people don’t know what they should do next once they have their list of targeted phrases. Do you optimize every single one? The answer depends on how closely related each keyword phrase is or whether it overlaps too much with other topics you are targeting already—in which case we recommend dividing them among different pages so as not to dilute any topic’s effectiveness by spreading across multiple places at the same time!
To make your existing content more exciting and engaging, you can include long-tails. If this information does not exist on your site already, it will now provide ideas for what future articles should focus upon.