Do you feel like SEO is a black box? Do you know how SEO works but lack time to do it yourself? If so, we’re here to help. This article will be your guide on everything SEO! We’ll give you tips and tricks for small business owners that want to optimize their WordPress website SEO.
The Title is Key
First, you need to make sure your title is SEO-friendly and keyword-rich. You want people looking for what you’re blogging about to find it in the search engine listings! Make sure your post includes keywords and also mentions them a few times throughout the content.
Article Copy
Don’t get too caught up on content length – what you write should be as long as it needs to explain the subject in detail. SEO professionals have found that SEO benefits are similar for pages with content of all lengths, but you should always optimize your page title and meta description for SEO.
Protip: if possible include links to other posts on your own website to help readers find more information about the subject at hand!
Benefits of Structured Data Markup?
Structured data markup is a type of SEO that makes it easier for search engines to find and understand the information on your page. It’s also an important part of mobile optimization, as it helps people see what they’re looking for faster when using their phone or tablet.
* You can use structured data markup by following these steps:
– Create custom labels (e.g., “Overview,” “Features”) and code them appropriately according to Schema specifications
– Indicate which label should be used with each piece of content on the web page
– Add built-in Structured Data Markup elements like Reviews, Quotes, Videos, etc. where applicable – Google has made adding this easy with a Custom Search Engine
Optimize your images
Image optimization is vital to making sure that your page loads quickly – and both search engines and users like fast-loading pages.
– Reduce the size of your images
– Use a compression tool such as Photoshop to compress JPG files without reducing quality too much (e.g., save at 80% or less)
– Resize large photos and crop them down to smaller dimensions before uploading them
Protip: Using the alt attribute for all non-design images will greatly improve accessibility.
Make sure your site is mobile-friendly
Mobile SEO is just as important now as desktop SEO, maybe even more so.
– Ensure that your site’s content and design are both mobile responsive
– Use Google Analytics to see how many of your users access the site from a mobile device or tablet
– Install Google Mobile App Indexing where possible – this will give you valuable insight into which pages are accessed most often on smartphones
Protip: Make sure all links open in a new tab when tapped by using rel=”noopener noreferrer” attributes for any external links within anchor tags (e.g., href=”#mylink”). This will prevent “clickjacking,” which occurs when malicious code opens up hidden browser tabs or windows behind the main browser window while